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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Peer Review Training
Friday
, 
September 
27
 at 
7:00pm
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Peer Review Training

Are you thinking about getting peer review training for your organization? If so, are you prepared to see the changes in employee performance that such training can bring? It is a fact that new technology and different ways of doing business are always welcome. The days of the old-school and one size fits all may be coming to an end. However, the old methods just won't cut it anymore.

Performance Appraisals for Employees is a course that helps employees "see the world through others eyes." The term may sound a little odd, but it is meant to be a description of what happens when people from diverse backgrounds come together and take an honest look at their own performances. They are expected to have different ideas, perspectives, and experiences. The goal of performance appraisals is to get employees to think and act differently.

Appraisal systems have been in place for a long time. There was no difference in the way performance appraisal was conducted in the old days and today. Workers didn't need to worry about having to answer questions about their performance. They would just receive an appraisal.

As companies have grown, though, the need for a clear and unambiguous appraisal system has become more important. Now employees have to address not only one kind of performance appraisal but several. There may be specific performance appraisals for skills, for special accomplishments, for customer service, for production, and for the workplace environment. Depending on what the company does, there may be different kinds of performance evaluations for different job functions, such as customer care or marketing. This can create confusion for managers and others.

When people from diverse backgrounds come together, they can make a huge difference in how an appraisal system is administered. It becomes easier for them to understand what's being asked for and easier to provide an answer for each kind of question. There needs to be uniform standards, though, because different people bring different kinds of strengths and experience. There need to be some way to ensure that employees know what they need to do well and what kind of help they need from other employees. It's impossible to expect everyone to know what is expected, but employees can learn some tips to give themselves some advantage.

One of the things that employees need to learn is how to speak honestly with other employees about performance problems. Many employees feel that they need to withhold information from other employees to receive a bonus or promotion. Peer review training teaches employees to think carefully before sharing this information. Instead of looking at an employee as a target for extra scrutiny, other employees will view them as a partner who is trying to work his or her way up the ladder of success in the company.

Communication is key. If employees are able to communicate with each other, they may find that they can get a lot more done. If there is a way to make sure that employees can work together even when the focus is different, it may allow companies to save money. When employees know that they can talk to each other without feeling like they are being judged, they may be more motivated to do their best.

Having good communication allows employees to be more effective. When one person can provide feedback without getting into a lot of hassle, that employee can focus on making the company more profitable. They may have a lot of suggestions to offer, but if they don't know where to go, they can waste their time. Sometimes, employees are led down the wrong path, so being able to speak up and get pointed in the right direction can be very beneficial for the company. If employees feel like they are valued and respected, they are more likely to be productive than those who are viewed as liabilities.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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